About Us

Company Overview

Trimurti Fragrances Pvt. Ltd. is a leading Indian independent manufacturer in the chewing tobacco segment with a balanced market footprint, domestically and internationally.

The group was established in October of 1994 with a single manufacturing unit dwelling only one machine. In the first two years of its inception, it earned significant market presence in Bihar.

Our thinking behind this line of retail was to offer our customers, value brands and products, at the best prices and the highest quality

In spite of an increased competition, the company has been able to consolidate its market position as one of the leading independent Indian manufacturers of Pan Masala, Gutkha and Filter Khaini. Our comprehensive and versatile portfolio of brands and products gives us strong representation in all chewing pan masala, tobacco products and across all price segments.

Shikhar places its emphasis on the most up-to-date technology and environmental management. The company’s founder strongly believes that, “relationship” plays an important role in working of an organization and integrity is maintained under the aegis of acquaintances, be it employees or customers.

Shortly after Shikhar increased its production capability, it aimed to target countries where tobacco chewing has been popular for centuries. The popularity of Shikhar in India quickly spread to neighbouring countries. The company began exporting its products to Gulf countries, Singapore, Malaysia, USA, Bangladesh, Europe, Thailand and Africa, the same year. Further internationalization would be the Company’s main focus in future.


Our mission is to be the undisputed number one pan masala company that is known for its superior branded products.

We will not compromise on the product quality irrespective of the cost it incurs. We also aim to provide gainful employment to labourers and villagers growing tobacco by developing responsible and financially independent business


Our Values articulate our corporate behavior and are the foundation for fulfilling our Mission and business goals

  • Integrity, trust and respect
  • Accountability
  • Passion to succeed
  • Driving creativity into everything we do
  • Sharing Our success

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